Also chicory is pretty good. I thought I hated it because the few times I tasted it it was just cheap industrial chicory.

In fact, once you find a nice quality brand, it’s actually a delicious coffee replacement.

Not really the same taste (but a nice one too) but it sounds like the likeliness of the color and of the bitterness does the job of tricking my brain into considering it’s the same thing, at least "emotionally".

Now I just like them both and I can swap them when I want.