That's because in the sport of cycling, the bike is main part of the athlete and...

NoPicklez 6 months ago | parent | context | favorite | on: How Olympics officials try to catch “motor doping”

That's because in the sport of cycling, the bike is main part of the athlete and therefore sponsors want athlete's to ride the bikes they ride all throughout the rest of the year.

It's purely a branding and sponsorship related piece.