The article stresses that the game shouldn't be thought of as a movie, but... having played some high-budget adventure games and some low-budget adventure games, it's clear that the quality of the game is basically just the quality of the plot. Good writing and bad art and software make for a good adventure game. Bad writing and good art and software make for a terrible adventure game.
As long as the puzzles are at least acceptable in quality. No amount of writing could save, say, puzzles of the quality of Colony Ship for Sale, Cheap.