This was my objection to even primitive AIs like Siri. I don't want to talk to computers, or treat them like intelligent beings in any sense, or have them scanning my documents, texts, and emails for appointments and travel plans. So at least in my case, yes that was a backfire for Apple, they spent a lot of money to acquire Siri and then further develop it and it's the first thing I actively disable when I get a new phone.