Which is why the thesis here is boring/less useful. “All colors come from memorization” is also accurate. “All thought comes from memorization”. At that point, you’re factually accurate but saying little of use.
If you’re trying to teach creativity, what do you make people memorize? The author even points out: some cultures are great at memorizing and bad at innovation and vice versa. That’s interesting to talk about. “Try-hards use spreadsheets to be funnier” is…sad?
Memory is the basis of knowledge.