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Yammer is Microsoft's Instagram, and not just because of the same price tag.

As did Facebook, Microsoft is buying market traction, user engagement, brand equity, UX chops, and vision.



I think Facebook bought Instagram because they were afraid of its fast growth and what it could become in the future.


Aren't they all the same people?


Now just Google left to declare a company worth $1B and buy it.

It's getting expensive to keep up appearances.




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