You're right, but...
The idea comes from the desktop world. AMD's zen 4 desktop cpu's especially the gaming variants like the Ryzen 7 7800X3D almost matches the performance per watt of Apple's M3.
Their laptop cpu's as some companies did release same model different cpu were less efficient than intel.
But the Asus ProArt P16 (used in the article) did manage an extreme endurance score in the video test called Big Buck Bunny H.264 1080p which runs at 150 cd/m² with 21 hours. With it's higher resolution, oled and 10% less battery capacity that's better 40 minutes better than the macbook pro 16 m3 max. In the wifi test also run at 150 cd/m² the m3 run for 16 hours, the asus 8.
( https://www.notebookcheck.net/Asus-ProArt-P16-laptop-review-... )
For me noise matters, that Asus has a whisper mode which produces 42db as much as an M3 max under full load. Please be aware that if you're susceptible of PWM, that ASUS laptop has issues.
Their laptop cpu's as some companies did release same model different cpu were less efficient than intel.
But the Asus ProArt P16 (used in the article) did manage an extreme endurance score in the video test called Big Buck Bunny H.264 1080p which runs at 150 cd/m² with 21 hours. With it's higher resolution, oled and 10% less battery capacity that's better 40 minutes better than the macbook pro 16 m3 max. In the wifi test also run at 150 cd/m² the m3 run for 16 hours, the asus 8. ( https://www.notebookcheck.net/Asus-ProArt-P16-laptop-review-... )
For me noise matters, that Asus has a whisper mode which produces 42db as much as an M3 max under full load. Please be aware that if you're susceptible of PWM, that ASUS laptop has issues.