In my mind Pinecone is an exemplary example of modern "social media marketing" for a technology company.
They started on vector search at a time when RAG in its current form wasn't a thing; there were just a few search products based on vector search (like a document embedding-based search engine for patents that I whipped into shape to get in front of customers) and if you were going to use vector search you'd need to develop your own indexing system in house or just do a primitive full scan (sounds silly but it's a best-case scenario for full scan and vector indexes do not work as well as 1-d indexes)
They blogged frequently and consistently about the problem they were working on with heart, which I found fascinating because I'd done a lot of reading about the problem in the mid ought's. Thus Pinecone had a lot of visibility for me, although I don't know if I am really their market. (No budget for a cloud system, full scan is fine for my 5M document collection right now, I'd probably try FAISS if it wasn't.)
Today their blog looks more than it used to which makes it a little harder for me to point out how awesome their blog was in the beginning but this post is definitely the kind of post that they made when they were starting out. I'm sure it has been a big help in finding employees, customers and other allies.
Thank you. :) I don’t think of it as social media marketing but more of helping our target audience learn useful things. Yes that requires they actually find the articles which means sharing it on social, being mindful of SEO, and so on.
Probably our learning center is what you’re thinking of. https://www.pinecone.io/learn/ … The blog is more of a news ticker for product and company news.
They started on vector search at a time when RAG in its current form wasn't a thing; there were just a few search products based on vector search (like a document embedding-based search engine for patents that I whipped into shape to get in front of customers) and if you were going to use vector search you'd need to develop your own indexing system in house or just do a primitive full scan (sounds silly but it's a best-case scenario for full scan and vector indexes do not work as well as 1-d indexes)
They blogged frequently and consistently about the problem they were working on with heart, which I found fascinating because I'd done a lot of reading about the problem in the mid ought's. Thus Pinecone had a lot of visibility for me, although I don't know if I am really their market. (No budget for a cloud system, full scan is fine for my 5M document collection right now, I'd probably try FAISS if it wasn't.)
Today their blog looks more than it used to which makes it a little harder for me to point out how awesome their blog was in the beginning but this post is definitely the kind of post that they made when they were starting out. I'm sure it has been a big help in finding employees, customers and other allies.