I share the author's skepticism that Cox would have ever been capable of this. Especially not at the scale that was claimed in the deleted B2B marketing materials.
While there are reasonable concerns over access to microphones in various devices found in consumer's households, especially cheap IoT devices (although, I'm EXTREMELY about claims that any agent is listening to unfettered microphone access on smartphones, given the restrictions that have been put in place to get access to microphones), I don't believe that a limited scale (compared to any big tech) cable company could have the engineering chops to pull this off.
Things that would be required:
* getting this system to work with an exceptionally large variety of devices from nearly as many brands.
* having nation-state quality malware to get access to the microphones on many of these devices (either from the manufacturer not wanting to work with them or not incentivized to work with them)
* battery powered devices not facing user-noticeable power draw (think a Dualshock controller)
* having advanced enough AI (bigger issue 2 years ago than it would be now) at a very large scale filtering out noise and categorizing conversations such that they are useful to advertising partners (probably possible now with the vectorization techniques in LLMs)
* having the AI be cost effective at that scale without local processing (unlikely to locally process on the devices themselves due to processing power limits; unlikely to locally process on their modems because cables modems are made as cheap as possible to offer the services that they are selling, without a FLOP more); this is a much bigger roadblock than the advanced enough AI
* actually hiring talented enough engineers to accomplish these things (especially the AI)
And frankly, they are such a small player in the grand-scheme of things, they would be idiotic to not also be selling this tech to every cableco/telco in a developed nation, in order to get their money's worth. This would be 'discuss it at the shareholder meeting' important if that much money was spent and they wanted to get their value out of it, since they are otherwise limited to where they can physically roll out Cox cable.
Frankly, a bunch of marketing hot air (that they've since removed).
You're getting too far into the weeds with the IOT and smartphones. TFA talks about mics in the cable boxes and smart tvs. I wouldn't put it past them to monitor mics in cable boxes.
Or have 470 really shady apps with a small install base that actually include a listening SDK (with the microphone warning from the OS showing), then pad the rest with garbage data from other sources to pretend their solution covers more than the very few users it does.
While there are reasonable concerns over access to microphones in various devices found in consumer's households, especially cheap IoT devices (although, I'm EXTREMELY about claims that any agent is listening to unfettered microphone access on smartphones, given the restrictions that have been put in place to get access to microphones), I don't believe that a limited scale (compared to any big tech) cable company could have the engineering chops to pull this off.
Things that would be required: * getting this system to work with an exceptionally large variety of devices from nearly as many brands. * having nation-state quality malware to get access to the microphones on many of these devices (either from the manufacturer not wanting to work with them or not incentivized to work with them) * battery powered devices not facing user-noticeable power draw (think a Dualshock controller) * having advanced enough AI (bigger issue 2 years ago than it would be now) at a very large scale filtering out noise and categorizing conversations such that they are useful to advertising partners (probably possible now with the vectorization techniques in LLMs) * having the AI be cost effective at that scale without local processing (unlikely to locally process on the devices themselves due to processing power limits; unlikely to locally process on their modems because cables modems are made as cheap as possible to offer the services that they are selling, without a FLOP more); this is a much bigger roadblock than the advanced enough AI * actually hiring talented enough engineers to accomplish these things (especially the AI)
And frankly, they are such a small player in the grand-scheme of things, they would be idiotic to not also be selling this tech to every cableco/telco in a developed nation, in order to get their money's worth. This would be 'discuss it at the shareholder meeting' important if that much money was spent and they wanted to get their value out of it, since they are otherwise limited to where they can physically roll out Cox cable.
Frankly, a bunch of marketing hot air (that they've since removed).