I suspect it was always monetized as well, but the internet allows for both for a massive increase in followers and an increasingly easy path for money to move from the followers’ wallets to the celebrities. It seems new or unprecedented, but similar models have existed on smaller scales for thousands of years at least.

Think back to ancient philosophers. Who got students to pay for their work or students parents, or just outright donations... And later various artists both those creating works and performing them. Patronage is very old model.

yes, these are perfect examples. I was going to add people like Jordan Peterson here in Canada, but now I’m not sure if he’s entirely different. Maybe he would have qualified as a philosopher worth teaching people 2000 years ago. He’s certainly intelligent. Perhaps his model of gathering attention is the part that’s different, yet even that I’m not entirely sure of… But people like him do seem to be part of that new phenomenon that the internet has enabled.