It's a mistake that's made over and over again in tech. Back when Atari was printing money in the late 70s and early 80s the leadership and marketing people literally didn't know what to do that would help or hurt their business. Literally anything they did brought in more profits than they knew what to do with.
It caused them to make wild mistakes that jeopardized the long term viability of the company like milking their core product well after it had served its time in the market and neglecting, shutting down, or even warehousing everything else (sound familiar?).
It took some really forceful misunderstanding of their marketspace by clueless executives to finally bring Atari down and have it sold off for parts. And that's where Google's fate diverges from the historic lesson, Google won't die because its stuff its sales channels full of more hardware than they can sell (tying up every dollar in the company). Google will die because it's core product, ad placement, is become less valuable, causing the company to optimize trying to capture that main source of revenue -- which is realized in a total lack of strategy to build literally any other business.
It caused them to make wild mistakes that jeopardized the long term viability of the company like milking their core product well after it had served its time in the market and neglecting, shutting down, or even warehousing everything else (sound familiar?).
It took some really forceful misunderstanding of their marketspace by clueless executives to finally bring Atari down and have it sold off for parts. And that's where Google's fate diverges from the historic lesson, Google won't die because its stuff its sales channels full of more hardware than they can sell (tying up every dollar in the company). Google will die because it's core product, ad placement, is become less valuable, causing the company to optimize trying to capture that main source of revenue -- which is realized in a total lack of strategy to build literally any other business.