We should bring back this format. Just like Netflix's "dump all at once" strategy stifles the pop impact of their series, I think you could get more interest in literature by adopting a chapter-by-chapter release cycle. You would need to jumpstart it with some big name authors to draw interest, but I could see it taking off as a format once the ball starts rolling.
Problem with this is that you will get a lot of unfinished works. Sales would be checked regularly and as soon as unpopular chapter hits the market and sales go super low, it gets axed. Netflix itself does that too. Look at all the season 1/2 series out there. Imagine spending a year reading a novel just for it to be axed when it is 70% complete
true, but discoverability on the medium is awful right now, and there’s not really a pipeline for getting your webnovel an editor, and translating webnovel success into getting published