Depends on the market, pay2win is rare in western-developed PC and console games but extremely common in eastern-developed games, and mobile games developed anywhere. Korean MMOs are infamous for being pay2win pretty much without exception. Not that I think western publishers would be above doing P2W if they thought they could get away with it, but their main target markets aren't primed to accept it, though that tide is shifting with the rising global popularity of gacha games.