Yeah, those were better days: if you googled for some problem you were having with, say, a piece of equipment, you'd get ads from obscure little stores selling parts for that equipment, or special solutions for that problem. The ads were actually for things you might want, related to whatever you were searching for at that moment. And they were simple little text ads, next to the search results, so you knew they were ads, but they weren't in the way or stealing your attention.