Data collection is linked to advertising behavior in annoying ways. Yes, I bought brand X car Y years ago I don't want you to send me 2 mailings a week that 'now' is a great time to upgrade. I used Google to figure out how to spell something, no I don't need advertising related to cause Y. And sure, I bought a visiting niece a doll, no I don't have kids you don't need to change my Amazon recombination defaults.

So yes, the inability to control tracking information does directly annoy me.