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As I commented when this came up yesterday, there are older (and better!) examples of a sharing economy.

The Negro Motorist Green Book was a guidebook published 1936–1966 for African-Americans to have safe road trips during the Jim Crow era. Some of the information was voluntarily collected by U.S postal workers who gathered the information while on their routes.

I say 'better' because paid couriers existed long before DHL. What DHL did (according to this account) was find a way to replace them with cheaper workers and not have to share the profits but instead use those profits to defend legal challenges against their business model.



Pioneering means also running it sustainably I'd say.


It lasted for 30 years, and ended when legal segregation ended. I suppose they could have lobbied to maintain Jim Crow, if they had been run by MBAs.


It was not sustainable. DHL switched to a different business model.




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