I think its great we have had two years of huge enthusiasm and hype, just because in these many threads you see how much happiness it has inspired. But eventually, for most of us, it will soon become important to start getting a little more antagonistic to all this. Just really at the at end of the day to be able successfully keep navigating the world and our thoughts.

There is an awesome power and innovation to the entire of edifice of targeted advertising. The first time, perhaps, we were all "suggested" something that was in fact quite relevant, was in its own way a giddy-inspiring moment. But we have learned to hate it, not even considering the externalities it brings.

Just always remember: if you are paying for it, its not your friend!