I don't think it getting credibility in that way was ever any sort of a risk. A small independent documentary for a niche audience was never going to get the same sort of billing as John Carter.
But that's probably what's happened - it's a small niche interest film that they've just dumped in there. Looking at the new releases I don't think that's all new releases, just potentially popular ones.
Not everything gets equal billing in iTunes and not promoting something isn't the same as burying it. I suspect that this has had precisely the same level of attention applied to it as any other small, indie film - that is none at all.
But that's probably what's happened - it's a small niche interest film that they've just dumped in there. Looking at the new releases I don't think that's all new releases, just potentially popular ones.
Not everything gets equal billing in iTunes and not promoting something isn't the same as burying it. I suspect that this has had precisely the same level of attention applied to it as any other small, indie film - that is none at all.