"The Age of Surveillance Capitalism" - Long and details but extremely thorough. A must read for anyone with that excuse "I have nothing to hide".

https://en.wikipedia.org/wiki/The_Age_of_Surveillance_Capita... -

"Stand Out of Our Light " - Similar message as "Surveillance Capitalism" - from an ex-Google'r - but without the depth and breadth. Not as heavy but packs a near similar punch.

https://www.cambridge.org/core/books/stand-out-of-our-light/...

p.s. Not feeling bad and/or not recognizing the issue is a symptom of the problem. Yeah, ironic.