There are reasons to prefer full avenue instead of half full, even if second one brings more money for this single event:
- artist might prefer the full-avenue energy
- it produces positive hype (it's often newsworthy when show is sold out)
- you can sometimes add new dates in the same avenue, maximising profits since lot of stage, travel, staff, marketing costs don't increase if you have another concert the next day.
- You grow fan base instead of shrinking it. It's better to have twice the number of satisfied fans when you revisited the city in few years. But it can also increase future album sales, streaming revenue, etc.
- artist might prefer the full-avenue energy
- it produces positive hype (it's often newsworthy when show is sold out)
- you can sometimes add new dates in the same avenue, maximising profits since lot of stage, travel, staff, marketing costs don't increase if you have another concert the next day.
- You grow fan base instead of shrinking it. It's better to have twice the number of satisfied fans when you revisited the city in few years. But it can also increase future album sales, streaming revenue, etc.