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Elon Musk is single-handedly tanking the EV market with his over-promising and under-delivering.



Ford has also done a decent job of over-promising. I put a deposit on the Lightning the morning after their announcement. They originally priced it at $40k[0], and now their base model starts at $63k[1]. When the opportunity finally came up for me to buy one, the two lower trim levels were unavailable, and the best I could get was something like $75k, which was a hard pass for me.

[0] https://www.theverge.com/2021/5/19/22442777/ford-f-150-light...

[1] https://www.ford.com/trucks/f150/f150-lightning/models/


Record sales, lowest costs and greatest profits of any maker. Yes, he's tanking the non-Tesla portion of the EV market.


By "lowest costs" do you mean cheapest to make or do you mean lowest price to the consumer?




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