The thing is, when you "talk down" to people, chances are pretty good those people's best interested aren't being represented by the one doing the down-talking.
However, if you "talk to" them, you are in a much better position to actually hear and respond to their concerns - with the added bonus of seeming actually human.
The way you frame it seems to imply that people are voting for him because he talks 'like them' while ignoring the 'to' them. I believe the hot leftist term for this is 'code-switching' which just means talking to your audience with language they understand and relate to -- and it's usually portrayed as a virtue, not a defect.
In reality, these people voted for Trump because as a result of him talking to them like equals rather than down to like subjugated servants left many feeling that he was in fact advocating for policies that support their best interests and would be impactful in their day to day lives.
Obviously personality matters more than it should - but in Trumps case the entire media apparatus was single-mindedly determined to make sure they dictate what his personality is, rather than his words or actions. So if anything this win shows that policy matters more than personality at this point anyway.
Now of course, if you see his policies as wrong and evil and dictatorial and the embodiment of fascism, none of that will matter and no lessons will be learned from this absolute rejection of the democrats platform.
You're not wrong about people resenting being talked down to. I've tried to make this point to Democratic (especially progressive) activists for years and years and it's like talking to a dog that just heard a new noise. The fraction of people in the country that actually care about religious culture wars is relatively small; it's one reason why seven states passed initiatives enshrining abortion rights in their state constitutions this go-round. Voters care deeply about concrete things that affect their lives and they're not receptive to someone haranguing them to care about something else entirely.
If you want to catch a fish, you bait the hook with something the fish wants to eat instead of something you want the fish to eat.
However, if you "talk to" them, you are in a much better position to actually hear and respond to their concerns - with the added bonus of seeming actually human.
The way you frame it seems to imply that people are voting for him because he talks 'like them' while ignoring the 'to' them. I believe the hot leftist term for this is 'code-switching' which just means talking to your audience with language they understand and relate to -- and it's usually portrayed as a virtue, not a defect.
In reality, these people voted for Trump because as a result of him talking to them like equals rather than down to like subjugated servants left many feeling that he was in fact advocating for policies that support their best interests and would be impactful in their day to day lives.
Obviously personality matters more than it should - but in Trumps case the entire media apparatus was single-mindedly determined to make sure they dictate what his personality is, rather than his words or actions. So if anything this win shows that policy matters more than personality at this point anyway.
Now of course, if you see his policies as wrong and evil and dictatorial and the embodiment of fascism, none of that will matter and no lessons will be learned from this absolute rejection of the democrats platform.