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If a ship happens in the forest and nobody at company notices, did the ship really happen?

To be clear, the pathway to management noticing is not you going around the building loudly blaring that you did a thing, it's that churn went down, or ARPU went up or CAC went down or uptime went up or something management cares about.

But the essential thing to also understand is that this doesn't just happen for free. Figure out what metric your ship is meant to affect, put monitoring in place and proactively notify those above you about how your ship impacted that metric. If you don't do this last step, you didn't ship.



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