Not necessarily. You can have upper management chieftains, who view the rise of a "new" one- as a threat and will actively try to prevent "upstart" new sources of income, to protect the dependency on "whoever" pays the bills for decision making.
You will not get a product thats not search off the ground at google.
You will not launch something else then windows / now cloud at microsoft.
Even if it makes money. The old chieftains domain has to wither and be in retreat first, before something new can be started with all the resources available.
Its really exotic, if cross domain success is achieved. Amazon logistics and then AWS is such a example. If you look under the hood, the companies that allowed for that- are often more conglomerates, basically smallerish independent companies within a brand-trenchcoat pretending to be one large company. Youtube is also such a thing.
My pet theory is, that its company internal value chains, the chieftains depend upon that allow for such things to form. Like search is advertising and needs data. And data comes from the engagement guys down the hall in the other building.
You will not get a product thats not search off the ground at google.
You will not launch something else then windows / now cloud at microsoft.
Even if it makes money. The old chieftains domain has to wither and be in retreat first, before something new can be started with all the resources available.
Its really exotic, if cross domain success is achieved. Amazon logistics and then AWS is such a example. If you look under the hood, the companies that allowed for that- are often more conglomerates, basically smallerish independent companies within a brand-trenchcoat pretending to be one large company. Youtube is also such a thing.
My pet theory is, that its company internal value chains, the chieftains depend upon that allow for such things to form. Like search is advertising and needs data. And data comes from the engagement guys down the hall in the other building.