Whether they should or should not pay candidates is a matter of negotiation, not a law of nature. You don’t need to argue the company’s perspective for them, they will do it.
From the company’s perspective, they are indeed getting value from the homework assignment: an opportunity to evaluate a potential hire. If that seems weird, consider why any company would pay to post a job opening. The price they are willing to pay has nothing to do with the marginal cost of displaying the ad.
From the company’s perspective, they are indeed getting value from the homework assignment: an opportunity to evaluate a potential hire. If that seems weird, consider why any company would pay to post a job opening. The price they are willing to pay has nothing to do with the marginal cost of displaying the ad.