I would say that it is a new trend for pick-up instructors to distance themselves from the pick-up industry mostly for marketing purposes. I think it's mostly semantics and at the end of the day, you're just fearing the phrase "pickup industries" focuses too much on the negative and not enough about the positives.
On the otherhand, as someone who's spent fair bit of time observing pickup companies, I will say that your marketing page seems very reasonable and not full of false promises common on most PU sites.
Definitely agree that it was and still is a trend. I won't claim we were the first to distance ourselves, but I think we were the best!
Our POV on what defines 'pickup' advice versus regular dating advice is that 'pickup' is the decision to objectify your sex life in order to improve it. We don't believe that this is a healthy or effective mindset, hence we don't define our material as 'pickup'.
Honestly, I think if you read some more of the site, for example http://postmasculine.com/why-its-so-hard or especially http://postmasculine.com/pickup-artist (warning: long) you'd come to the conclusion that we're a far shot from what most people associate pickup with. But it's up to you whether you want to spend the time :)
I would say that it is a new trend for pick-up instructors to distance themselves from the pick-up industry mostly for marketing purposes. I think it's mostly semantics and at the end of the day, you're just fearing the phrase "pickup industries" focuses too much on the negative and not enough about the positives.
On the otherhand, as someone who's spent fair bit of time observing pickup companies, I will say that your marketing page seems very reasonable and not full of false promises common on most PU sites.