I’m still not seeing your ethical problem for MAJORITY of software deliverables. You literally cannot always deliver things to make customers happy in software and if you aren’t in agreement with your leadership and product teams of what you deliver you are going to have a bad time.

Companies from startups to large enterprises deliver solutions that 0 to some customers use that was mainly to appease whatever vision your leadership has. AI chatbots in websites are a big one that I can think of.