It might be industry-standard term, but it’s certainly not understood that way by layman, including car customers. To the public, “recall” will always carry the implication that the vehicle needs to go back to the manufacturer for a fix.
I don't think that's true. Most people are accustomed to there being many "recalls" for trifling matters which can be simply ignored until maybe the next time they bring the car into the shop. A typical conversation about recalls:
> "I changed your oil, and I also replaced one of your door seals because there was a recall for the rubber cracking in cold weather"
> "Oh, okay."
It doesn't colloquially imply that the manufacturer is going to come take your car due to some major issue.
Maybe for you? All the recall notices I’ve ever seen are of the “Device may electrocute you if used improperly” variety. Those were definitely very strong suggestions to immediately discontinue use and get a replacement.
Maybe this is one of those situations where the US uses this term differently from the rest of the world? In a way that waters the term down so much that it might as well be meaningless?