> But if someone else isn’t measuring up, I have no idea how to convince them to do so. So I look for people who have already decided.

This reminded me of the part in Good to Great where one company's success was attributed to setting up a steel factory in a agriculture-heavy area, where the residents were farmers who were already predisposed to working hard.

I'm curious if, on the flip side, anyone has any strategies for "convincing someone to measure up" as the author puts it.