It is just transactional corporate logic. You do not give up something unless you get something of greater value in return. You do not do things for good will, you do things for PR, etc. and sure as hell don’t let them fly under the radar. If some middle or senior manager let that fly without a blessing from the top, they would be ostracized.
I’m not saying it’s right, but I’ve been part of that culture and understand it very well.
Part of owning trademarks is defending them, and Oracle has plenty, so the cost is de minimis.
Even if the trademark is not doing anything for them now, it provides optionally they would not otherwise have. It may also be a negotiation tool down the road.
Laughs in Larry Ellison
It is just transactional corporate logic. You do not give up something unless you get something of greater value in return. You do not do things for good will, you do things for PR, etc. and sure as hell don’t let them fly under the radar. If some middle or senior manager let that fly without a blessing from the top, they would be ostracized.
I’m not saying it’s right, but I’ve been part of that culture and understand it very well.
Part of owning trademarks is defending them, and Oracle has plenty, so the cost is de minimis.
Even if the trademark is not doing anything for them now, it provides optionally they would not otherwise have. It may also be a negotiation tool down the road.