I think what the article is trying to say is "Buy the best quality that you can ...

tchalla · on July 12, 2012

And to be fair to the author, he mentions the same

> This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.

EzGraphs · on July 12, 2012

The main point - rule of thumb - that can be derived:

consider removing price as the default decision criteria

Most of the comments here (and parts of the original article) are elaborations on applying this principal. So price is not necessarily correlated with quality, but using price as a default decision criteria results in suboptimal outcomes (stuff that is not really "better" or consumers that are happier or otherwise benefited).

tchalla · on July 12, 2012

Once again the author asks you to consider removing the price as a decision criteria. He's still exactly talking about the same thing as you are. :-)

jamiecurle · on July 12, 2012

Indeed, quality lives in many places and has many faces.

The price tag is rarely one of either.

zurn · on July 13, 2012

That wouldn't really mean anything unless using "afford" in the absolute sense (eg. max out your credit next time you're buying shoes).