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A while back, I stopped buying the highest-priced goods and started doing research instead. What I found what the best things weren't the highest-priced. I also found that I could find the best items for me because what I care about isn't necessary what others care about.

Using this, I've managed to buy better shoes, toasters, and even a car than I've ever had before, and at less than I would have spent if I hadn't done that research. The car ended up being the cheapest car made by that manufacturer, and I like it better than any other car I've ridden in or driven. (Admittedly, I haven't tried anything over about $50k, but I couldn't afford those anyhow.) I would never have found it if I used price as an indicator of quality, instead of reviews.

The key to reviews is to look over the good reviews. Look at the bad reviews instead. Find out what people hate about it. And then ask yourself: Does that feature matter to me?

My rice maker doesn't make brown rice well at all. Many people complained about that. However, white rice is the only kind I make, and it does a great job on that. So it didn't make sense to spend twice as much money on a better rice maker. I could have spent more money and gotten an objectively better rice maker. But why bother?

So no, I don't agree with paying too much or buying the 'best'. At all.



You're actually agreeing with the author without realizing it. Why? Because you decided to buy X because it was valued at a certain price and you could afford it. You didn't buy a "cheap" (in quality) version of the product (since you did your research). Unknowingly you are agreeing with the author. :-)


Except the author is arguing that you should use "expensive" as a heuristic (instead of "cheap"). wccrawford is arguing that quality is orthogonal to price.


No, he's not.

This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.

He's advising you to stop buying the cheapest available, not to buy the most expensive available.


Your last sentence contradicts 2 out of 3 of those you quote.

He says sometimes a cheaper product is better, you say he's telling us not to buy the cheapest [but he said it could be better].

He says remove price as the main criteria, you say use price as the main criteria to rule out the cheapest products.


Good point. Sometimes the cheapest is indeed the best ... for a given person, if it meets their needs and doesn't deliver features they don't use.


What I found what the best things weren't the highest-priced.

Agreed; I've found the best things are often in the ~75th percentile of price. High quality goods are rarely bargain-basement priced, and non-luxury choices usually perform better than their more expensive luxurious counterparts.




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