The minimal design is beautiful. I’ll second others that you need some candid simple non marketing hype howto videos of actually using the equipment, as well as reviews to get people to place orders. The cropped photos, e.g. not showing what is connected to the tubes seem potentially misleading. Look at Seattle Coffee Gear for some good video styles- they would also be an example of experts whose reviews I would trust, however they don't seem to be very into simple non-automatic machines.