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The only way this type of thing takes off today is if it gets reviews. I am sure he will send out test devices to the usual suspects and we will see third party reviews.

I think people are being a bit harsh about the site and presentation. I think most of the criticisms are legitimate, but it is only fair to recognize the trends right now; it is no better or worse than most any other new product website - which tend to be similarly devoid of real information, no matter how much the product might cost.

From looking at the site and reading his comments here, this is a soft-launch / teaser, and he seems receptive to feedback. I look forward to seeing how things progress. I especially look forward to some solid videos showing everything in action. As with all things coffee, I can only be cautiously optimistic. But that means he is doing great :)



A bit of a catch-22, right? In any case, there is going to be an "in the meantime" until reviews get published, and probably even more time before some more well-known channels possibly decide to get their hands on it and talk about it.

Any effort to get early wave buy-in from a certain (IMO critical and not uncommon) type of enthusiast (i.e., someone like me) in that meantime will be cripplingly handicapped by their web presence lacking information and not showing anything w.r.t. what the real-life use looks like.

I suppose that's my feedback, but you are right about the good move to make themself available here for feedback/Q&A. I'm jealous that I don't have the funds right now to actually consider buying one, so I'm here pontificating instead.


I personally am heavily considering pre-ordering a pump for my old Ms Silvia that has already undergone the knife many times, and then more long term I really like the idea of the grinder. But I won't be buying until they do their follow up and provide the richer detail you require as well. I was mainly saying it is not a special omission that indicates anything about the product to me (unfortunately, that is the state of the relevant arts right now).

I suppose it says something important about the major defects with modern marketing that many people stopped there. Although I often would do the same, I did not, because I sense there is something great in this product line, and I want to be uncharacteristically patient to allow it to blossom.




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