> In one case, we ran a simple a/b test as a proof of concept on whether to pursue the idea further and it added an extra million bucks a year in revenue.
I'm with the people who decided to ship this. The organization will need to fund more maintenance than they would if they waited, but that has real costs. And "keep your 1mm/revenue idea to yourself" doesn't sound like a healthy engineering culture either.
Heh, yeah, that is a special case though. Most people don't work on things that has that kind of impact. If it might, I would suggest going against my own advice.
I'm with the people who decided to ship this. The organization will need to fund more maintenance than they would if they waited, but that has real costs. And "keep your 1mm/revenue idea to yourself" doesn't sound like a healthy engineering culture either.