well, books and book related stuff tend to propagate more through word of mouth than direct search or advertisement.

I mean I'd bet 90% of goodreads users are just googling quotes but yeah this girl got her timing right, Amazon bought goodreads and then just sat on it for like a decade... Storygraph would never ever be able to compete with goodreads on search, so they sorta had to pivot to winning on social and stickiness.

> this girl

Seriously think about whether you’d refer to an adult male startup founder as a “boy.”