Back in 2010, I was in a work meeting making small talk and we were discussing how cringe some advertising is nowadays. One of us, a program manager who was ~15 years my senior told me it's because we're not the target demographic and that millennials are targeted differently, mainly through word-of-mouth and generally Guerrilla marketing tactics.

Whenever I see articles like these and comments like yours, I can't stop thinking about that meeting.

Edit: to clarify, I am not accusing you of anything. But I do suspect the article to be part of a Google marketing campaign.