> This strategy follows Christensen's disruptive innovation to the letter.
Really?
They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.[1]
So basically it's the same exact device but cheaper. That doesn't represent "different package of attributes". Sorry, but I'd barely call that "to the letter".
Really?
They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.[1]
So basically it's the same exact device but cheaper. That doesn't represent "different package of attributes". Sorry, but I'd barely call that "to the letter".
[1]http://en.wikipedia.org/wiki/Disruptive_innovation#The_theor...