I think this shift towards "casual viewing" speaks volumes about where mainstream streaming is headed, but it also highlights an opportunity for something new. Platforms like Netflix focusing on easily digestible, multitask-friendly content might work for maintaining subscribers, but it feels like a step away from respecting storytelling as an art form.
This is exactly why I founded IZSIT, a streaming platform designed to do the opposite. Instead of pumping out content to fill the background, we’re championing stories that demand your full attention and actually entertain you. IZSIT is all about giving independent creators the tools to tell powerful, boundary-pushing stories using AI.
Streaming doesn’t have to be a race to the bottom. Platforms like Apple TV+ and HBO are showing that high-quality content still has a place, and IZSIT is joining that fight by putting AI artistry and storytelling first.
We won't settle for "endumbification." Film and TV should inspire, challenge, and resonate—not just fill silence while we do chores. If you’re tired of scrolling through mediocrity, keep an eye out for what we’re building at IZSIT
This is exactly why I founded IZSIT, a streaming platform designed to do the opposite. Instead of pumping out content to fill the background, we’re championing stories that demand your full attention and actually entertain you. IZSIT is all about giving independent creators the tools to tell powerful, boundary-pushing stories using AI.
Streaming doesn’t have to be a race to the bottom. Platforms like Apple TV+ and HBO are showing that high-quality content still has a place, and IZSIT is joining that fight by putting AI artistry and storytelling first.
We won't settle for "endumbification." Film and TV should inspire, challenge, and resonate—not just fill silence while we do chores. If you’re tired of scrolling through mediocrity, keep an eye out for what we’re building at IZSIT
www.izsit.com for AI film and series