We can't trust people who say "the science" is on their side. We can't trust popular science reporting. If you want to know what the science actually says, you have to dig into it yourself and e.g. read some papers (and even that might not be enough - you have to know which journals are credible and which aren't).

It's the ups and downs from believing those ideas that people live for. They're all chasing a feeling, which is the basis of all addiction.

That sloppy reporting _is_ the educating of people.