At my work we use NUCs a lot - we put them into custom enclosure together with touch screen (1920x1080, not something small), then mount that on CNC machines to let users browse work plans, access ERP etc., get measuring data from dislocated unit, etc.
NUCs are underrated IMHO. I picked up a NUC7 mid-2020, mounts on a VESA plate behind my monitor, used for media, fileshare, general Linux tinkering and VMs. Zero problems (except for a secondary disk failure last year, spinning rust type).
Nice to see Asus have finally started doing something with them.
I see there's lots of competition (or at least, lots of options) in that space now.
They are suprisingly reliable - the only problem we repeatedly have is CMOS batteries draining if they are turned off during vacation period (happens for less than 5% of our rigs though).