The beatings will continue until morale improves.

The article talks about promoting engaging managers.

Is this not about management after all?

Sure but that's a non-sequitur to what you wrote, to the point that myself and someone else posted the same response at the same time!

I'd suggest that engagement will largely be improved by actions that address root causes of employee apathy rather than words, threats or "pep-talks".

Don't worry, they're gonna get at least 4 years' worth of that. Yaaay!

You are more optimistic than I am.

The beatings will continue until morale improves