>No sales calls, except for a short 'discovery call' if absolutely needed.

And the important part is that they still provide a price, rather than hide the price with a call button. The call is optional, not a requirement to get a quote.

But that’s a sales call still, no?

There's still a price shown _and_ a direct link to start a trial. It's reasonable to assume that more people paying over 1k/mo would like a discovery call more than a free trial right away, so this option is more prominent. But both are available

I even went back to check the post date, but it’s from today and yet they do have a “book a call” button. I don’t get it. Is this just marketing?

It's addressed in the article.

“ No sales calls, except for a short 'discovery call' if absolutely needed.”

But it’s the default call to action for bigger inquiries

In my experience, most enterprise leads will still cold email you with their requirements. It's relatively rare for me to receive a cold booking or cold trial, but this is there to not lose those leads who would otherwise not send that cold email. The point of #nocalls is to dip out of the dance, not all communication.

They still provide a price and the call is optional.

It switched at around 1,000 for me.