This reminds me of HP turning printing into a monthly subscription [1], BMW experimenting with heated seat subscriptions [2], and countless other manufacturers trying to rent us physical features or products we’ve already paid for. It’s as if owning something outright is becoming a relic of the past. Honestly, this trend is getting out of hand.
Imagine if we live to the day where fresh air becomes a monthly subscription—with tiered plans, of course! Basic air might be free but stale, while premium plans offer "mountain-fresh" or "ocean-breeze" options. And heaven forbid you forget to renew your subscription or your credit card expires—suddenly, breathing might not be in your favor!
Imagine if we live to the day where fresh air becomes a monthly subscription—with tiered plans, of course! Basic air might be free but stale, while premium plans offer "mountain-fresh" or "ocean-breeze" options. And heaven forbid you forget to renew your subscription or your credit card expires—suddenly, breathing might not be in your favor!
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1. https://www.pcworld.com/article/2251993/the-nightmare-is-rea...
2. https://www.theverge.com/2022/7/12/23204950/bmw-subscription...