There was also a sleeve which I had to attack with scissors to get it off. As I said, it doesn't matter because you only open the box the one time. But there is a noticable difference between this and Apple hardware which really concentrates on the "[getting it] out of the box experience".
It seems fairly obvious there are two different types of box or a bad batch of boxes or whatever. Clearly I'm not an idiot and I did try to slide the box out of the sleeve, but that was impossible and I had to cut the sleeve open with scissors.