GenAI (and LLMs in particular) is a "solution looking for a problem" in the sense petroleum or electricity was, not in the sense cryptocurrency is. I.e. you take one look at it and it's 100% obvious it's a general technology that's going to be useful in some way for all kinds of work people do, and be doing in the near future, and itself will make possible things and endeavors that weren't possible before.

The devil is always in the details, but assuming that GenAI might be important for your business is correct no matter what business you're in, so it's worth it to pay attention and test it sooner rather than later.