As far as I can recall, this has been their branding strategy:

1996: Rename everything to "MSN" including a news TV channel

2000: Rename everything ".NET" even if it's not a programming language

2005: Rename everything that remotely touches the internet to "Live"

2013: Rename everything to "365"

2025: Rename everything to "Copilot" even things that are not just an LLM

Also sprinkle "Windows" liberally over everything in the late 90's-00's

Did I miss anything?

Edit: was reminded of this classic https://www.youtube.com/watch?v=EUXnJraKM3k

Skype and Lync, surface, windows subsystem for linux, AD to Entra, 10S, "whatever for enterprise", whatever for teams, one, one s, one x, windows phone, windows mobile, windows mobile 8, service pack became anniversary update became creators update. Let's not even get started on things like Visual C++ redistributable runtime framework package for desktop bridge (not making that up).

So there's Lync and Linq? No wonder I was having trouble searching, and I thought I was bad at spelling on top of that...

2013ish also had a "One" naming trend that was short lived: Xbox One SkyDrive->OneDrive

It didn't seem to spread much though...

you frogot "Visual" in there.