How would this compare to something like the Godox LA 200D, which claims an output of 100,000 lumens? I use two of these lights on tall stands pointed at my ceiling, which seems to work very well
They claim 101,000 lux, not lumens. Lux is light per square meter (roughly), lumens is total light output. The closer you get to the source, the higher the lux will be, so it's hard to compare lux equally. Based on their 230W power draw and typical COB efficiency, I'd guess it's 20,000-35,000 lumens.
Tldr, we're brighter, fanless, have adjustable color temperature, smart home compatible, and more aesthetic.