Apple's strategy already failed. Their big bet on NPU hardware did not pay off at all, and right now it's effectively wasted silicon on every iDevice while the GPU does all the heavy inference work. Now they partner with OpenAI to handle their inference (and even that's not good enough in many cases[0]). The "centralized compute" lobby is being paid by Apple to do the work their devices cannot.
Until Apple or AMD unifies their GPU architectures and implements complex streaming multiprocessors, Nvidia will remain in a class of their own. Apple used to lead the charge on the foremost CUDA alternative too, but then they abandoned it to focus on proprietary standards instead. It's pretty easy to argue that Apple shot themselves in the foot with every opportunity they had to compete on good faith. And make no mistake: Apple could have competed with Nvidia if they weren't so stubborn about Linux support and putting smartphone GPUs in laptops and desktops.
Until Apple or AMD unifies their GPU architectures and implements complex streaming multiprocessors, Nvidia will remain in a class of their own. Apple used to lead the charge on the foremost CUDA alternative too, but then they abandoned it to focus on proprietary standards instead. It's pretty easy to argue that Apple shot themselves in the foot with every opportunity they had to compete on good faith. And make no mistake: Apple could have competed with Nvidia if they weren't so stubborn about Linux support and putting smartphone GPUs in laptops and desktops.
[0] https://apnews.com/article/apple-ai-news-hallucinations-ipho...