If you want to personify the mistaken belief "if a company can make money legally then it is obliged in law to do it, to maximise shareholder value" thing: Oracle is that company. There is only one goal. Immediate reporting cycle uptick benefit. There is no other goal.
I can think of almost no play they have made in the market which has any longterm net beneficial outcome for the entire market, despite "grow a bigger market" being a thing. We would have ZFS in a lot more places, if Oracle hadn't made a short term licence play, and muddied the waters.
We used to hate on a range of companies about their IBM like qualities (market dominance, bad behaviour inside the law) but now, IBM is a pale shadow, and Oracle has taken the crown.
I wish I could agree that Oracle are somehow acting in the interest of their shareholders but I fail to see how they benefit by spending hundreds of thousands on lawyers to try to protect a trademark that makes them zero revenue and on the whole damages their brand.
It intimidates anyone who might want to sue them for anything else. Being widely known for your scorched earth policy can be pretty effective. (Certain "we never settle" insurance companies do this too.)
There's no revenue stream, JavaScript is the colloquial term used to refer to ECMAScript, ain't nobody paying Oracle if they started trying to enforce it.
The likelihood of the JavaScript trademark bringing any real benefit to Oracle in the future is close to zero, but the legal costs of taking it to court are significant. For the sake of mere spite and mean-spiritedness they seem to be trying to waste the company's money.
Yes, the only upside I can see for them is it reinforces their reputation of being ruthless in legal proceedings. Which you might consider a good thing if you subscribe to the "it is better to be feared than loved" philosophy.
I can think of almost no play they have made in the market which has any longterm net beneficial outcome for the entire market, despite "grow a bigger market" being a thing. We would have ZFS in a lot more places, if Oracle hadn't made a short term licence play, and muddied the waters.
We used to hate on a range of companies about their IBM like qualities (market dominance, bad behaviour inside the law) but now, IBM is a pale shadow, and Oracle has taken the crown.